Episode 55: Elevating the Equine Image

Welcome to our first episode of 2025! Kate and Abigail discussed goals and upcoming projects for The Freelance Remuda, and then we sat down with marketing expert Chelsea Sutton. Chelsea’s unique skill set includes solid business and marketing knowledge, plus a deep background in equine events. She’s a notable horse show announcer and podcast producer, and brings an infectious energy to our conversation. We hope you enjoy today’s episode as much as we did putting it together!

Segment 2: 13:32 - Chelsea Sutton of ConsultMent Marketing Agency

 

From growing up on the East Coast to starting her marketing company based in Arizona to winging her way around the world with 100X announcing reining events, Chelsea is all-in on the equine industry. She graduated in Entrepreneurship and Business Management from Arizona State in 2012 and has certainly put that degree to use, owning 6 businesses to date, including her current ConsultMent Marketing Agency, offering services from branding to public relations, graphic design to social media. Working with experience-driven brands, they specialize in launching hospitality & entertainment brands. In addition to her marketing work, Chelsea has been announcing horse shows since she was 19, and was announced as the “Voice of 100X” and has announced the AQHA World Show. She ran the famous ReinerStop podcast for multiple years & grew it to be the largest reining media show and now produces podcasts like Cowboy Office Show & hosts The Run For A Million show Behind the Curtain. After 15 years in the Scottsdale / Chandler area of Arizona, Chelsea now resides in Greenville, NC, with her husband, Travis and newborn daughter, Shiloh.

Abigail Boatwright