Episode 54: Small Biz Success

In Episode 54, we’re chatting about small businesses and defining your version of success! Abigail and Kate discuss their experiences and challenges in balancing horse show life with freelance work, and then dig into interviews with two social media and marketing experts: Kelly Giardano of Avenue Equestrian, and Denise Alvarez of Stormlily Marketing. These guests shared strategies for marketing and business growth, tailored to equestrian entrepreneurs. Both of us took notes and were inspired to immediately implement some of their strategies. We hope you find this episode helpful!

SEGMENT 1: 00:36 - ABIGAIL & KATE

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SEGMENT 2: Kelly GiardAno of Avenue Equestrian - 09:57

Kelly Giordano is the founder and CEO of Avenue Equestrian, which she began fulltime in 2021. She guides equestrian business leaders toward clarity and confidence in their strategic endeavors by developing their business plans. She facilitates social media, financial goals and helps to navigate their data-driven insights. She’s also an equestrian, growing up showing hunter/jumper before she began her professional career, and then getting back into the equestrian world as a barn manager and assistant trainer in 2021.

SEGMENT 3: denise Alvarez of Stormlily Marketing - 36:31

Denise Alvarez is a horse girl who loves marketing. As host of the How to Market How to Market Your Horse Business Podcast Horse Business Podcast and owner of Stormlily Marketing she helps equestrian entrepreneurs turn their online visitors into their customers using practical and actionable strategies around social media, websites, and email marketing. Through 1:1 coaching as well as website design and website copywriting, Denise is passionate about helping horse business owners see through the marketing overwhelm to create a cohesive plan that gets the right people in the door. Denise believes being with horses is a gift all on its own. She's just as happy grooming the minis on her parents' farm or riding trails as she is in her weekly riding lessons, fulfilling her lifelong dream of learning to jump. 

Abigail Boatwright