Episode 51: Reel Talk with Video Creators

In Episode 51, we visited with two movers and shakers in the equine video and Western television media scene! First, we talked to Lily Rhodes, a digital marketer and social media manager who creates content we love for equine brands. Next, we chatted with Karlee Peterson, an executive producer at The Cowboy Channel, about her rise from interning at the National High School Rodeo Finals to heading up the Cowboy Channel. What are your thoughts about this episode? Let us know at freelanceremuda@gmail.com.


Segment 1: Abigail & Kate: 00:27

The Freelancer’s Guide to Content Creation group in Fredericksburg, Texas


Segment 2: Lily Rhodes on Reels and Social media: 07:09

Lily Rhodes is a 23 year old para equestrian, equestrian social media expert, and true lover of the horse girl lifestyle. From a young age, Lily had a knack for social media. From experiencing a life changing injury, to documenting her journey back in the saddle, to growing a substantial following, Lily shares with us why she chooses to share her content and life after all these years. 

Instagram: @lilybrhodes


Segment 3: Karlee Peterson on television production: 36:08

Karlee Peterson hails from the Black Hills of South Dakota, and grew up in the rodeo industry. She attended the University of Wyoming, graduating with a degree in marketing. She began her television production career early, interning for the College National Finals Rodeo TV crew, then working for Cowboy Channel, moving to Bass Pro Shops and then back to the Cowboy Channel to become the company’s youngest Executive Producer. Today, she resides in Fort Worth, Texas, where the Cowboy Channel is headquartered.  

Winning PRCA Broadcast Journalist of the Year

The successful Bass Pro Hiking Camping Catalog scene!

Abigail Boatwright